Starwood Hotels to India Case Study Example | Topics and Well Written Essays - 750 words

Starwood Hotels to India - Case Study Example This paper will evaluate the environmental and competitive aspects of the Indian market that aloft will be exposed to once it begin its operation. The paper will also evaluate sound corporate and global strategies that aloft can adopt to improve its performance in the market to make a significant impact. Changes have occurred in the Indian business market since the reforms initiated in the 90s and the pro-market reforms that changed the perception of the Indian market towards foreign entities. The current growth pace of the Indian market presents a number of opportunities to local and foreign investors. With a world gross domestic product of the country expected to rise by over 5%, the country’s business environment has a strong ability to sustain new business entries (Thadani & Mobar, 2013). With the United States’ world gross domestic product expected to decline, India has the opportunity to rise into the third pole behind china and the United States. This environment presents a massive opportunity for aloft under Starwood hotels and resort to tap on the emerging growth in the sector. Increase in foreign investment in the country will increase the demand for hotels and resorts in the country and this presents a massive opportunity for aloft and Starwood hotels and resort (Tisdell, 2013). Starwood hotels and resort has faced massive competition from domestic entities in the country that will present massive competitive challenge to aloft should it enter the market. Companies like Indian hotels, the Leela ventures, Kamat hotels and the royal orchid have operated in the country for over a decade. These companies have chains of hotels and resorts in the major cities on India and have massive customer base among the local and foreign revelers. This is due to its massive investments, currently standing at $284 million after the pro-market reforms, which